WWE Raw viewership down, 18-49 demo rating rises

Raw last night averaged 1.72 million viewers and drew a 0.58 rating in 18-49.

The key takes were again the lower first hour, big increase in hour two, and then a fall in hour three, which is an exaggerated version of previous years' patterns as summer approaches. The other thing from last night was a huge increase in 18-34 viewers, doing a 0.41.

The increase shows how hot WWE is with younger viewers, but in comparison to recent weeks, this had less competition, with the only major sports event being Seattle vs. Dallas in the NHL playoffs on ESPN that did 2.75 million viewers (0.97 rating in 18-49).

Raw was second to the NHL game in 18-49 and second in every key demo. In total viewers, it was was seventh behind the game and five news shows. Raw also beat everything on network TV in 18-49 except Jeopardy! Masters on ABC, and a 0.62 on cable in hour one is far better than the 0.66 than Jeopardy! Masters did, given the reach of homes.

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Raw was down four percent in viewers from last week, but up 11 percent in 18-49 and up 14 percent in 18-34. Last week was the stronger marquee episode but the competition last week was tougher with the NBA playoffs.

From one year ago, Raw was down one percent in viewers, but up 29 percent in 18-49 and up 37 percent in 18-34, and that's not even factoring in that USA Network is in far less homes than a year ago.

The first-to-third hour changes saw women 18-49 decrease eight percent, men 18-49 increase three percent, women 12-34 decrease 20 percent, and men 12-34 decrease 11 percent.

The three hours were:

8 p.m. 1.69 million viewers9 p.m. 1.82 million viewers10 p.m. 1.63 million viewers

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