Don’t judge a book by its’ cover.

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That lesson was taught in the world of WWE on Friday night … once again.

During the September 20 episode of WWE SmackDown on USA Network from the Golden 1 Center in Sacramento, California, a rematch took place between Giovanni Vinci and Apollo Crews.

Vinci, who based on vignettes promoting his repackaged persona was going to get pushed as a new top heel singles act, once again came up short.

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Their first meeting saw Crews roll up Vinci and pin him before he even took his entrance jacket off. This time, Vinci fared better, beating Crews down for a minute or so before ultimately succumbing to the same outcome.

As noted, the creative direction for Giovanni Vinci’s new character in WWE is one that many behind-the-scenes in the company are not in favor of. Regardless, the direction hasn’t seemed to change.

Giovanni Vinci is now 0-2 since returning with his new character on the SmackDown brand.