A2ZWEBDESIGNSUSA

How to create menu items programmatically in Drupal 7

When you use code-driven development on websites based on Drupal sometimes you have to create a menu or a menu item programmatically in hook_update_N.

We use this approach to development quite often when, as part of our Drupal support services, we prepare a large batch of changes to be deployed all at ones. It also comes handy when you are building a corporate website on Drupal in a CI setup and want to fill it in with dummy data generated from code.

The below code snippets show you how to do that in Drupal 7.

How to create a menu programmatically:

$menu = array( 'menu_name' => 'header-top-menu', // Drupal menu machine name 'title' => 'Header top menu', // Drupal menu display name 'description' => 'Header top menu', // Optional menu description ); menu_save($menu);

How to create a menu link programmatically:

$node = node_load(123); // Load some node from database and use them for new menu link. $item = array( 'link_path' => 'node/' . $node->nid, 'link_title' => $node->title, 'menu_name' => 'header-top-menu', // Menu machine name, for example: main-menu 'weight' => 0, 'language' => $node->language, 'plid' => 0, // Parent menu item, 0 if menu item is on top level 'module' => 'menu', ); menu_link_save($item);

Remember that you can test this code using Devel module on page /devel/php before you run hook_update_N.

Keyword: ispo trade show

We Love Machine Gun Kelly's One-Handed, Super Long Stiletto Manicure

Machine Gun Kelly knows a thing or two about popping nail art. The musician tends to have fun with his manicures, whether he goes for chalk white with graphic designs or metallic pink hues. There's even an Instagram page dedicated to his hands that also documents plenty of these fire manicures. Now, for the 2021 iHeart Radio Music Awards, the rock star took it a step further with a one-handed stiletto manicure.

Kelly arrived on the red carpet dressed in a metallic ensemble with white kicks, dangling silver earrings, and a lengthy, one-handed manicure. The star made sure to show off his stiletto nails — worn only on his left hand — every chance he got. His right hand was left bare with no color polish.

These talons are a set of lengthy press-ons designed by Los Angeles-based manicurist Brittney Boyce (who also sells sets through her brand Nails of LA). Hot pink, black, and silver were the main colors in this rockstar mani, and the pink-and-black pinky nail is a textured snake print look. Boyce added two holes to the nail to add a dangling silver chain. 

The 3D effects don't stop there. On Kelly's ring finger, which was painted half pink and half black, Boyce added silver spikes straight down the middle. These spikes were also added to his hot pink thumbnail as well, which was snipped to be the only short nail on his hand. The index finger is completely pitch black except for the silver chain wrapped around the nail in a diagonal pattern. Last but not least is his clear middle fingernail, which has a shiny silver foil expertly placed. 

This is the second time this week that Kelly has created a moment on the red carpet. For the Billboard Awards a few days prior, he debuted a black-and-white nail set and a pitch-black tongue to match that shocked many, to say the least. He also has a nail polish brand on the way, so we'll surely be seeing even more creative sets, likely utilizing his polishes, in the coming months. 


Read more stories about nails:

  • The Major Differences Between Gel and Dip Powder Nails
  • Fresh Nail Art Ideas From Manicurists Around the World
  • A Comprehensive Guide to Giving Yourself an At-Home Manicure

Most Popular

  • ShoppingWill Your Favorite Beauty Products Get More Expensive Under Trump?By Ashley Abramson
  • ShoppingThe Best LED Face Masks to Target Every Skin ConcernBy Deanna Pai
  • NailsThe Best Winter 2024 Nail Color Trends Remix Classic Holiday ShadesBy Annie Blay

Now watch a sanitation worker's entire routine from start to finish:

Don't forget to follow Allure on Instagram and Twitter.

Refactoring: What is It, and When is It Best to Perform It?

ball valve manufacture

Maintaining the existing code is a very important process that shouldn’t be downplayed. Unfortunately, more time and resources are often spent on implementing new functionalities at the expense of maintaining the current code. Of course, we all may sometimes be asking ourselves: why fix something that already works? What benefits may it bring?

What is refactoring?

According to Wikipedia, it’s a process of introducing changes to a project or program, as a result of which the functionality doesn’t substantially change. Therefore, refactoring aims not to create new functionality but to maintain the system’s appropriate, high-quality organization.

Now let’s try to translate this definition so that everyone may understand it. For this purpose, I’ll use the following sentence as an example: The driver of a motor vehicle which, while moving on the road, is being overtaken by another motor vehicle, should stop speeding up until the end of the overtaking maneuver.

The sentence is long and complicated, but we’re able to understand its message after a while. On the other hand, the sentence We shouldn’t be speeding up if we are being overtaken by another vehicle is much shorter, easier to understand, but at the same time still provides us with important information.

Therefore, we may convey the same information in many different ways, some of which will be better while others will be worse. The same goes for programming. The operation of a given functionality may be written in the form of a code in a better or worse way, but the result will remain unchanged. And here we come back to code refactoring, which is nothing more than changing code content without affecting the final result. Then why change something that works, and what effects does it bring?

When should we perform refactoring?

Before we explain why we should change something that is functional and the results such a change brings, let’s first take a look at the symptoms that an application requiring refactoring may give.

Lack of support or the imminent end of support for the CMS the application is based on

The end date of support for the CMS or the framework on which the application is based is nothing more than its use-by date. After this date, the application should no longer be used. This is very important – not so much in terms of the application’s performance, but rather its security. Let’s take a look at the table below, with the deadlines for ending support for the Laravel framework.

Source: Laravel.com

The most interesting thing in this table is the Security Fixes Until column. Its title means that no security patches will be implemented after the specified date is exceeded, even if a vulnerability is discovered and reported. This is the perfect opportunity for an attacker because if they are dealing with an already unsupported system, they’ll know exactly where and what kind of vulnerabilities are there, which will make the attack much easier.

How much time and work you’ll have to spend on updating the application depends on many factors. For example, migrating from Drupal 7 to Drupal 8 actually means a complete rewrite of the application. The same goes in the case of some versions of Laravel.

Slow operation of an application

This is a very common phenomenon that may take several years to develop any symptoms. Why does it happen? The initial goals of the design stage of the application may not take into account the performance of the application in the case of increased traffic on the website or in the case of working with larger amounts of data. This data stores information, e.g., about the registered users, posts, comments, application settings, etc. Over time, there’ll be more and more of them, and they’ll cause more and more problems.

However, you should keep in mind that the slow operation of an application doesn’t always mean the need for refactoring. Sometimes, to speed up its operation, e.g., changes in its infrastructure will be necessary. For this reason, the decision to refactor the code should be preceded by a thorough analysis.

Long development time

A well-written application should allow relatively easy implementation of new functionalities and changes. For this to be possible, every developer should follow certain rules when writing code, such as DRY or SOLID. Unfortunately, this is a far cry from reality, and programers often have to develop code that was originally created by people unfamiliar with these rules. Due to this, adding the simplest functionality sometimes takes an absurdly long time.

In such a situation, you also need to thoroughly analyze the code and consider whether total refactoring will be more profitable than developing the current code. If you decide to refactor, it should be treated as an investment. Your time and resources won’t give you immediate results, but they’ll allow for saving resources in the future.

Common mistakes that often need to be fixed

This aspect is somewhat related to the previous one. Of course, mistakes happen to every person, and sometimes, despite the best intentions, many tests, and the QA team, they may occur anyway. However, if they are becoming more often, or the majority of programers’ working time is spent on fixing bugs rather than on optimizing and developing the application, it may mean there’s a need to refactor.

How does the refactoring process look like?

As we’ve already mentioned, the decision to refactor should be preceded by a thorough analysis. How does it look like then, what does it consist of, and what are the stages of the process of refactoring the code?

  1. Getting to know the application, functionalities, and business logic. At the beginning, we need to learn about the exact operation of the application processes, as well as what task it performs.
  2. Checking the used technologies, frameworks, or CMSs in terms of updates and the support period. Internet applications very often consist of numerous components, modules, and packages provided by third parties. You should check if they are still supported or if they need to be updated.
  3. Analyzing the code in terms of its quality, best practices, and performance. At this stage, we assess whether the current code is usable and whether its further development won’t be problematic.
  4. Identifying the causes that have a negative impact on the operation of the application. On the basis of the previously collected information, we analyze the processes taking place in the application and identify the weakest links that affect performance.
  5. Identifying the solutions that will improve the operation of the application and determining the method of their implementation. Knowing the problems, the application is suffering from, we look for the solutions that will work in a given case. Every problem may be solved in many ways, so we carefully weigh all the pros and cons.
  6. Estimating the costs, working time, and tasks to be performed. We write down the action plan in the smallest details, divide the tasks into stages, and estimate the amount of work needed to complete them.
  7. Preparing automatic tests. Thanks to them, during every stage of work, we’ll rest assured that the application will run in a stable manner throughout the entire process and that there will be no unforeseen failures or other problems.
  8. Code refactor – implementing the previously planned changes.

It’s impossible to clearly define how the code refactoring itself will proceed. It’s a very complex issue and, depending on the situation, the whole process will be different. However, the most important thing is not to interfere with the application’s operation during the entire refactoring process, so that the users don’t experience any problems.

Treat refactoring as an investment

Sometimes it’s very difficult to explain the point of refactoring. It’s also not easy to convince someone to spend money, sometimes not a small amount, on a process that won’t introduce any changes to the application that are visible to the naked eye. However, keep in mind that refactoring should be treated as an investment. The money spent now won’t bring an immediate return, but it will allow us to save resources in the future. In addition, our application will be more stable, more resistant to attacks, and the implementation of new functionalities or other changes will be much faster.

Do you have an application or website based on PHP or one of its frameworks (Drupal, Laravel, or Symfony)? As PHP development specialists, we can analyze its code and – if necessary – perform the refactoring.

Mautic Conference Global 2023. A Brief Glance at The Online Event

Another technology conference is coming up. This time attendees will sit comfortably in their own chairs to share thoughts and gain new experiences about the open source marketing automation platform. The Mautic Conference Global 2023 will occur on June 21st and 22nd, and we’ll join the inspiring sessions. Let’s look at the event’s agenda and see what two days in the virtual company of the Mautic community will bring. 

Droptica supports MautiCon 2023 as a bronze+ sponsor

MautiCon is an annual conference that allows people working with Mautic to come together. Because it’ll be held online, professionals from all over the world can attend the event. Marketers, executives, content specialists, developers, DevOps, and end-users of Mautic will gather at their computers to discuss, network, learn, and get inspired.  

Since Mautic hosting, development, and support are a part of our services, so we want to grow and expand our horizons. There is no better way to discover software innovations, functional solutions, and best practices than by attending an event entirely dedicated to this technology. That’s why we’re so pleased to be a bronze+ sponsor of the Mautic Conference Global 2023. The program promises to be very interesting!

A sneak peek of the Mautic Conference Global agenda 

The two days of the conference are packed with discussion panels, networking slots, and presentations conducted in three languages – English, German, and Spanish. The organizers have designed the plan to provide something of interest to everyone, whether technical, marketing, or business focused.

There will be tracks to cover various areas, such as:

  • Growing a business with Mautic,
  • Using Mautic with ecommerce,
  • Scaling and optimizing Mautic,
  • Developing with Mautic,
  • Marketing Strategy,
  • Marketing Automation Best Practices,
  • Open Source,
  • Community.

Let’s take a closer look at some points in the agenda. We only highlighted examples of sessions, indicating their subject. Many presentations in the program are assigned to different topic tracks simultaneously. You can find them all in the MautiCon schedule. 

What’s new in Mautic tool?  

Since the conference brings together everyone interested in the Mautic platform, it would be a pity not to take advantage of such an opportunity to discuss software development. In her speech, The Mautic Update, Ruth Cheesley – Mautic Project Lead – will show us the current state of this solution and outline the direction in which it’s heading. 

The worth-noting session on the Mautic development topic will be the discussion panel Mautic: An Independent Project. We’ll have a chance to listen to representatives (Ekkehard Guembel, Oluwatobi Owolabi, Mattias Michaux, Jan Linhart, and Ruth Cheesley) of the Mautic Community Council and Governance Working Group talking about how the future is shaping up for Mautic as an open source project. 

How to grow a business with Mautic?

As a Drupal agency, we couldn’t overlook a presentation on How to bring Drupal & Mautic closer together. In this session, Dominique De Cooman, CTO and founder of Dropsolid, will show the benefits of Drupal developers extending their skills with Mautic. We’ll see why this combination can be a game-changer for enterprises from a business and technical perspective. The speaker will also explore the potential of Mautic and Drupal combined together to create an open source Digital Experience Platform (DXP).

An example of a Mautic dashboard, source: Mautic.org

Tips on scaling and optimizing Mautic 

In a section about scaling and optimizing the platform, our gaze fell on the session titled Programmatic email content – with smart blocks in Mautic’s email builder. In this talk, Ekkehard Guembel, a Mautic enthusiast from Leuchtfeuer Digital Marketing, will delve into the ability of Mautic to incorporate custom email elements into the builder (GrapesJS). We’ll witness how these dynamic features come to life in actual examples.

Another speech in this topic track is Housekeeping: How to keep your Mautic database lean prepared by Leon-Elias Oltmanns. The Marketing Automation Expert will show us how to maintain Mautic running smoothly by using tools responsible for keeping the database lean. During this presentation, we’ll discover various Mautic core features and the Housekeeping plugin.

Developing for Mautic – insights

The conference will also include a section on developing this marketing automation platform. The presentation Mautic product governance: an overview under the hood drew our attention. During the speech, Mattias Michaux, the Product Architect at Dropsolid, will provide insight into various aspects of working with this tool, including Docker images tailored for both end-users and testing purposes.

We’ll also discover the significance of GitHub actions and triggers, which streamline workflows and automate essential processes. Additionally, the speaker will investigate the realm of automated tests and builds, showcasing their integral role in Mautic’s ecosystem. 

Marketing automation and strategy – best practices

For the event, the organizers have also planned something for marketing professionals. We noted the opening presentation Modular Email Design – a New Philosophy that changes the Email Design Experience. Dmitry Kudrenko will explore the transformative concept of modular email architecture and how it revolutionizes the email design experience. In the speech, a CEO at Stripo will also reveal surprising parallels between SpaceX Falcon 9 and the email design.

Another inspiring speech seems to be Future of Digital Experiences: Multi-experience marketing! In the presentation, Gaurav Mishra, Srijan’s Director, will answer the following questions – why a contextual content strategy is critical for marketers today and how marketing campaigns would change in the multi-experience world. During this talk, we’ll also hear the trending topic – AI as the next strategic investment for businesses.

Droptica at Mautic Conference Global – summary

The program of the Mautic Conference Global includes various panels and presentations designed for professionals with different interests and skill levels. As we offer Mautic development services, we’re happy to attend this event, expand our knowledge, and discover some new tools connected with this marketing automation platform. There will also be time for networking, so feel free to say “hi” if you’re also present online at the event. 

The impact of stainless steel flakes as a novel multifunctional pigment for wood coatings

A recent research has shown that the addition of stainless steel flakes helps to create an intense coloration and specific aesthetic features that preserve the surface properties of the coating, increase the abrasion resistance of the composite layer and influence the thermal behavior of the coating.

The purpose of the research was to determine the influence of three different amounts of stainless steel flakes on the aesthetic features and durability of a waterborne wood paint. Colorimetric measurements and optical microscope observations were employed to assess the impact of this novel pigment on the overall appearance of the coatings. The effect of the different amounts of metallic flakes on the durability of the layers was evaluated by subjecting the samples to UV-B radiation and cyclic thermal shocks, performing infrared spectroscopy analysis, colorimetric inspections, and adhesion test. In addition, the influence of the filler concentration on the coating barrier efficiency was assessed through the liquid resistance and water uptake tests. Moreover, Buchholz hardness indentation test and the scrub test were conducted to quantify the impact of the flakes on the mechanical characteristics of the coatings, such as hardness and abrasion resistance.

Finally, the thermal test evidenced a specific role of the flake amount in altering the thermal behavior of the coatings. Ultimately, this work highlights the attractive effect of stainless steel flakes, which are capable of providing an intense coloring and specific aesthetic features to the paint, preserving the surface’s barrier-protective properties, increasing the abrasion resistance of the composite layer, and influencing the thermal behavior of the coating.

The study has been published in Journal of Coatings Technology and Research, Volume 21, Issue 1 , 03 January 2024.

Reading tip: Wood Coatings

Discover the solid knowledge base in industrial wood coatings! The comprehensive standard work “Wood Coatings” from Jorge Prieto and Jürgen Kiene focuses on interior and exterior coatings for wood and wood-based materials. It compares classic solvent-borne wood coatings with modern UV-curing systems and water-borne coating systems. Moreover, guide formulations and actual procedures for coatings are shown in detail. Summarized: this book provides a comprehensive overview, with practical solutions and support for everyone who deals with industrial wood coatings.

LPJ-12SPI

The LPJ-12SPI,from Bussmann / Eaton,is High speed fuses.what we offer have competitive price in the global market,which are in original and new parts.If you would like to know more about the products or apply a lower price, please contact us through the “online chat” or send a quote to us!

  • Specifications
  • Package
  • Payment
  • Shipping
  • Contact US
Product Category :
High speed fuses
Manufacturer :
Bussmann / Eaton
Body Style :
Cartridge Fuses
Current Rating :
12 A
Fuse Size / Group :
Low-Peak
Fuse Type :
Time Delay / Slow Blow
Indicator Style :
Element Window
Interrupt Rating :
300 kA
Mounting Style :
Holder
Packaging :
Bulk
Product :
Class J Fuse
RoHS :
ROHS compliant
Series :
LPJ-SP
Termination Style :
Clip
Voltage Rating AC :
600 VAC

Purple Glass Candle Bowl with White Wooden Lid 350ml

This is a very strong, thick glass jar and complies with ASTM 2179 AND 2147 testing methods. (Ensures glass is able to withstand heat and has no cracks or fractures)

Measurements: Height 5.4cm, Width 11.5cm.

Approximate Volume: 350ml

Finish: Purple outer spray*

We recommend 3 x 3mm Cotton Wicks for this jar.

* As theses candle jars have undergone a water soluble paint finish, (rather than a solvent finish) they are more prone to scratching, so please take care when handling the jars. Washing, soaking and immersing the candle jars in soapy water will soften and deteriorate the finish. Use only a DRY – soft cloth (microfibre is best) to remove dust, prior to filling. The water soluble paint finish performs just like coloured glass during burning.

Vortex VersaZone Air Fryer 8.5L in Black 140-1151-01-AU

Our most versatile air fryer has landed! Experience the ultimate in cooking flexibility with the Instant Vortex VersaZone XXL Air Fryer.

Cook in a single extra large 8.5L basket for large family meals, or switch to dual 4.25L baskets to cook two separate things at the same time by simply adding the drawer divider. The smart SyncCook function means you can automatically match cooking settings between drawers, and the SyncFinish function ensures the finish time between the two baskets is simultaneous! And if you only want to cook a small portion, then simply cook using just one drawer.

With EvenCrisp air flow technology, the Instant Vortex VersaZone XXL Air Fryer delivers crispy, tender results every time with 95% less oil compared to deep frying. Six one-touch cooking programmes means you can air fry, roast, bake, reheat, grill and dehydrate with a simple touch of a button . And because the cooking basket, cooking tray and divider are non-stick and dishwasher safe, clean up is quick and convenient too!u0026nbsp;u0026nbsp;

The possibilities are endless! Discover Amazing and enjoy quick, delicious, healthy meals in an Instant!u0026nbsp;

珠宝行业6000亿变局:七夕90后为什么都在买DR钻戒求婚?

珠宝是一个古老的行业,如今,不得不面对“消费升级”带来的冲击。

“前瞻产业研究院”发布报告,从2013年开始,我国珠宝首饰行业市场年增速直接从50%左右快速下滑到20%以下,并逐年放缓。许多老牌珠宝首饰公司如周生生、周大福都感觉到了来自产业的深深寒意。

一个行业进入寒冬,也许是整体市场需求萎缩,也可能是行业内部在进行调整。

一、岔路口,双轨前行

珠宝这个行业,不太存在持续需求萎缩的情况。中国在2011年超越日本的不止是GDP还有珠宝消费,成为仅次于美国的世界第二大消费国。

中国珠宝首饰市场规模,2017年将超过6000亿。珠宝是像车子房子一样的大众必备品,如莎翁曾说:“珠宝沉默不语,却比任何语言更能打动女人心”,从数千年前开始,珠宝首饰已经是女人的标配,男人必购品。

然而,珠宝产业确实到了需要调整的关口。消费者早已变了,而传统品牌却没变。

从2004年持续的珠宝黄金十年,在2014年珠宝市场出现拐点。珠宝销售增速跌至谷底,这与传统奢侈珠宝品牌销售模式落后和上一代“奶奶级”珠宝品牌严重老化是分不开的。还有个趋势是,消费者对黄金首饰消费热情下降,而高端用户对钻石消费需求正在呈现出比较大的需求趋势。

如老凤祥、周大福、周生生等以彰显富贵、炫耀为定位的老品牌,正在面临年轻人群消费喜好变化的压力。而DR钻戒(Darry Ring),宝格丽(Bulgari)、卡地亚(Cartier),开始逐渐成为市场新主流。

 

 

珠宝产业内部已经出现了“双轨前行”现象:

一边是老牌珠宝周大福、周生生,面临转型数据不甚理想:周生生2016年全年财报显示,营业额160.925亿港元,同比大跌15.6%。周大福珠宝集团对外发布的公布的2016/2017财年中期报告显示,公司在2017财政年度上半年营业额为215.26亿港元,同比下滑23.5%。

一边,却是疯狂的爆发增长。珠宝品牌宝格丽、卡地亚等,在中国连续多年销量逆势增长;DR钻戒的市场亦取得迅猛扩张,业绩增长明显。

究其原因,是80末、90后一代中产阶级将成为珠宝消费的主力。这意味着,珠宝品牌需要准确把握这一群体未来的价值需求与行为特征。

年轻一代趋于个性化,意味着设计美感强、品牌有内涵的珠宝首饰市场份额将逐步提升,消费升级与年轻化成为珠宝品牌发展的一个新趋势。

 

 

二、如何赢得年轻人的心

年轻一代中产阶级消费人群呈现了新的消费特征:从从众化同质消费,到自我化个性表达消费;从追求性价比到追求高品质;从炫耀到悦己。

有业内人士吐槽:许多传统品牌的珠宝款式大部分毫无设计美感可言,珠宝款式基本一个样子,老板一听说谁家有爆款就搞过来改一改,打上自己的LOGO就成了自家东西了。

现在年轻中产阶级,脱离了简单粗暴的炫富消费,更在乎品牌的内涵和调性,从而更好的表达自己。宝格丽、卡地亚、DR钻戒等,都是在产品设计上追求美感,在品牌内涵上下功夫。

例如,DR钻戒大受欢迎,是因为懂得年轻人的心。设计上符合新中产的审美,并且沉淀品牌内涵,塑造可以个性化表达自己的产品。

 

 

DR钻戒全球首创“一生只送一人”概念。Darry Ring将戒指与身份证ID号进行绑定,也就是说:男士凭借身份证,一生只能定制一枚,送给一生唯一真爱的人。且必须先购买求婚钻戒才能购置其他纪念日礼物。

看似“严苛”的购买规定,其实正好击中了年轻中产通过产品表达自己个性的诉求。通过这个产品设定,DR钻戒塑造了“一生只爱一人”的品牌内涵。

这样的设定,触动了许多年轻人的内心。在现代焦虑社会,金子房子车子等物质条件裹挟年轻人的感情,DR钻戒是市场上少有能关注到年轻人内心情感诉求的珠宝品牌,被赞誉求婚钻戒第一品牌。DR钻戒,让许多信仰爱情是“唯一”,愿意承诺“一生只爱一人”,执子之手与子偕老”的人,找到了表达自我的方式。
 

一位女孩无意间看到DR钻戒的宣传,有感而发写了一段文字,发到了QQ空间。大致意思是,她很喜欢DR钻戒崇尚一生只爱一人,一生只送一人的真爱理念,并称钻石大小不重要,重要的只爱一人的决心和勇气!自己结婚时只买这个牌子的钻戒。这条说说的转发量出人意料地超过20万次,滚雪球般产生了病毒传播,这些触动年轻人,让他们触情表达的内容还有很多,这使得DR钻戒成为一个与他们有情感连接的品牌。

 

 

DR钻戒形成了品牌信仰,类似于NIKE之于其球鞋信徒一样。在NIKE之父奈特自传《鞋狗》中,他透露了NIKE强大之处在于,超高的用户忠诚度和品牌信仰化,NIKE在早期塑造了一种“超越自我”,“渴望胜利”的精神内核,吸引着有共同信仰,喜好运动的人群。

而DR钻戒塑造的“一生只爱一人”的品牌文化,和NIKE有异曲同工的“现实扭曲力”,吸引着大量信仰“唯一真爱”的拥趸。NIKE和DR这样的品牌,有这非常强大的“信仰壁垒”,粉丝帮品牌传播,粉丝是品牌的一部分。

NIKE拥有数亿拥趸,其他山寨品牌模仿得再像,也不是NIIKE。DR钻戒也形成了珠宝产业强大的“情感连接”壁垒,也让人难以模仿——过千万的核心粉丝,共同构成品牌,品牌由所有所有人的信仰共同组成,粉丝甚至帮助品牌开店选址、谁做伤害品牌的事情,粉丝会直接站出来维护。

 

三、新的情感连接

许多奢侈珠宝品牌,都有几十年,甚至几百年的沉淀与故事,他们能与顾客建立深厚的情感连接。这是传统珠宝不重视,也不知道如何做的地方。

一位在珠宝行业工作多年的人吐槽说:“(一些)大老板只会砸钱投央视广告,给明星高额代言费,对于本公司的品牌塑造却极为不重视,品牌没有任何内涵”。

DR钻戒的崛起,则是通过互联网这个更具口碑自传播的特殊介质,传播自己厚重的“一生只爱一人”品牌哲学。珠宝这东西,需要被赋予意义。

如何在进行品牌传播的同时更好地提升消费者的感情连接,DR钻戒这样的品牌,给予了我们一个经典案例。

第一,以用户需求为导向,打造DR族信仰社交。DR钻戒通过在官方社交媒体平台,发布当季首饰流行元素及趋势信息,发起以情感需求为主的讨论话题,鼓励粉丝互动,获取粉丝对款式、材质、设计元素和理念的选择与偏好。从而公司确立设计方向与主题,最终发布与粉丝需求强相关的产品。

目前DR钻戒微博粉丝385多万,微信粉丝80万,加之QQ空间等其他渠道,粉丝总体数量过千万。粉丝数量、互动率为珠宝行业之最,并在2016年企业品牌微博排行榜中排名前十。

这种美好的爱情理念,也吸引了不少名人明星踊跃加入DR族。2016年以来,“跳水女皇”吴敏霞、“国乒名将”许昕、“体操吊环王”陈一冰等一批奥运冠军,以及娱乐圈诸多一线艺人,如吴京谢楠、李承炫戚薇、戴向宇陈紫函、吕一钱泳辰等,均不约而同地选择了DR钻戒作为求婚钻戒,成为明星真爱一族的典范。

 

 

第二,营销模式娱乐化。内容营销方面:DR钻戒主要做符合未来新中产人群调性的情感营销,通过一系列不同恋爱属性,如大学生毕业季、异地恋、跨国恋、金婚爱情等,强调爱情的唯一性和求婚的重要性;娱乐营销方面:通过粉丝层喜欢的娱乐方式进行传播,比如DR君直播、影视剧植入、明星求婚等,注重将营销模式年轻化,迎合新中产阶级的个性化需求。

娱乐化精神对新消费升级的转化,是一股强大动力,从这个意义上看,DR钻戒也是一家内容创作公司、娱乐公司。

珠宝行业正在十字路口,新的消费趋势将会让产业发生变革,有人遭遇滑铁卢,也有人快速崛起,然而胜利终归会属于勇于面对未来变革的人。就像莎翁说的另外一句话“明智的人决不坐下来为失败而哀号,他们一定乐观地寻找办法来加以挽救。”【广告】

 


 

WPS云文档在哪里打开

本教程适用版本:WPS 365 点击免费使用

随着WPS功能越来越丰富,让我们办公起来越来越方便了,给我们的生活带来了极大的便利。WPS办公软件,功能非常强大,提高了我们的工作效率,在工作过程中如果遇到需要打开WPS的云文档功能,你知道WPS云文档功能要怎么打开吗?今天小编就教一下大家WPS云文档功能怎么打开。

进入WPS的主界面之后,点击左上角【文件】选项,然后点击【备份与恢复】,接着点击【备份中心】:

>>免费升级到企业版,赠超大存储空间

点击【设置】或者【备份同步】,将其中的【文档云同步】选项点击打开,就可以打开WPS的云文档啦:

>>免费升级到企业版,赠超大存储空间

以上就是关于WPS云文档怎么打开的过程,操作起来也比较容易上手,是不是很容易呢?

Keyword: 谷歌推广