South Suburban Fans Prefer 'Wienermobile' Over 'Frankmobile'

SOUTH SUBURBS, IL — Fans young and old turned out in droves at south suburban Fairplay supermarkets last Thursday and Friday to get a look at Oscar Mayer’s iconic mobile hot dog, newly renamed the “Frankmobile.”

Known as the ‘Wienermobile” for 87 years, most people wanted to know if the “Frankmobile” name was permanent or some hairbrained publicity stunt of the Kraft Heinz executives to promote the change in recipe of the all-beef hotdogs.

“It will always be the Wienermobile to me,” was the general consensus of just about everyone on social media and those who got up close and personal with the Frankmobile at Hickory Hills and Oak Lawn Fairplay stores, which also made stops at the Worth and Morgan Park locations.

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The company was founded by German immigrant Oscar Mayer and his brother, Gottfried, who got their start selling bratwurst, liverwurst and the white sausage Weisswurst on Chicago’s North Side in 1883. The brothers began branding their meats in 1900. Company founder Oscar Mayer’s nephew, Carl B. Mayer created the first Wienermobile in 1936. The company is still based in Chicago.

The Frankmobile was piloted by frankfurters Grill ‘Em Up Emily and BBQ Brady, who shared the weenie-bago cost about $500,000, one of six mobile hot dogs criss-crossing America this summer. Grill ‘Em Up Emily gave us a unique description of the Frankmobile’s measurements – in wieners.

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The Frankfurters did not ignore the “older kids” who came to relive childhood memories, while little kids tooted their frank whistles.

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